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Airbnb Names: How to Create Titles That Attract More Bookings
Airbnb names should be memorable and catchy. Use our name generator and learn how to create titles that set clear expectations about your property.
Looking to start on Airbnb and can’t decide how to name your listing? Coming up with a catchy Airbnb title is one of the essential aspects of optimizing your listing. Travelers are scrolling through hundreds of listings looking for their next stay. So how do you stand out?
The title is the first thing guests see, so it should be memorable and clearly identify what you offer. A strong title can get more guests to click on and save your listing, and Airbnb takes that kind of engagement into account in search ranking.
A strong listing photo and title are among the best ways to increase Airbnb bookings. In this article, you’ll find tips on how to create attention-grabbing Airbnb titles, along with Airbnb name ideas for inspiration.
You may also want to check out our guide on how to furnish your Airbnb rental property.
How to Create Catchy Names for Airbnb
Airbnb investment is a great way to make money with rental property, either through long-term stays or one-time bookings. But first, you need to create an attractive name for your listing that grabs travelers' attention.
It can be rather challenging because Airbnb recommends keeping your title under 50 characters, since longer titles get shortened in search results. To help you develop catchy names for Airbnb listings, we recommend you follow these best practices.
Write an Airbnb title that is audience-specific. For example, if you want to attract business travelers, use words such as ‘modern,’ ‘convenient,’ or ‘bright’ when describing your property. If you want to attract couples looking for a romantic trip, create an Airbnb title that includes words that promote love and romance.
Keep your potential guests’ expectations and needs in mind as you brainstorm titles for listings on all your channels. That will help you grab the instant attention of potential guests and get more reservations.
And with short-term rental management software like Hospitable, you’ll streamline your operations and have more time to get creative with your business.
Start with the most important information, then use the remaining characters to highlight several features and give guests more reasons to browse your listing. It’s not easy to keep your title short, so you can use abbreviations to save characters and make your title more informative.
Here are some common Airbnb abbreviations:
Downtown—DT
With—w/
Apartment—APT
Air conditioning—AC
Bathroom—BA
Bedroom—BR
Avoid emojis and symbols in your title. Airbnb’s rules don’t allow them because they can be confusing or mean different things to different guests. Single special characters like ! or # are fine, but repeating them for emphasis isn’t. To separate ideas, use commas or a single slash.
Don’t use all capital letters because such titles look unprofessional and may create an impression they are a potential scam. So instead of attracting more attention, all-caps titles are more likely to deter travelers from booking your rental. Airbnb recommends capitalizing only the first word of your title, plus proper names like a neighborhood or landmark.
Choose your words wisely. Avoid using generic words like ‘great,’ ‘nice,’ or ‘good’ because they can be used to describe practically any property. Instead, think about unique, illustrative words to describe your rental, for example:
Rustic
Spacious
Retro
Chic
Contemporary
Insta-worthy
Elegant
Secluded
Historic
Sunny
Quiet
Oasis
Resort
Hidden gem
Highlight special features that set your Airbnb apart from the rest. For example, mention specific amenities that make your space especially desirable or unique, such as free WiFi, Netflix, free parking for guests, a swimming pool, hot tub, balcony, etc.
If you offer discounts or promotions, you can mention these special offers in the title too. Just remember to update the title when the offer ends. Airbnb also shows discounted prices in search results on its own.
Mention a nearby landmark to state the location of your home or apartment—tourist attractions, beaches, lakes, historic district, etc. For example, you can mention a popular tourist attraction within walking distance to make your Airbnb listing stand out.
Airbnb Name Generator with Proven Formulas
Now that you have a better idea of creating Airbnb titles that appeal to travelers, you may want to take a look at these proven formulas for writing catchy titles.
Formula 1: [Adjective] [Property Type] Near [Landmark] —Luxury loft near Golden Gate Bridge, 5-min walk
Formula 2: [Adjective] [Property Type] w/ [Features/Amenities]—Executive apartment w/ free parking & WiFi
Formula 3: [Adjective] [Property Type] Perfect for [Experience]—Luxury beach house perfect for a romantic getaway
Formula 4: Enjoy [Selling Point] at [Adjective] [Property Type] in/at/nr [Location/Landmark]—Enjoy sunsets at a cozy condo on the beach
Formula 5: [Brand Name] [Property Type] [Key Feature]—Tahoe Pinecone Cabin, A-frame w/ hot tub
Direct booking websites have gone mainstream. Hosts know they keep more of every booking, and guests know they often pay less when they book with you directly. When guests find a listing they like on Airbnb, many simply copy its name and search for it in the next tab. If your website comes up in seconds, they can book with you directly.
That only works if your name is specific. Search for a popular name like “Cozy Cabins,” and guests will get hundreds of other properties, while its domain is either taken or listed for sale at a steep price. A niche name, such as “Tahoe Pinecone Cabin,” faces far less competition, so your website has a much better chance of showing up at the top. Its domain is also more likely to be available for about $10 to $20 a year. Keep the name short, because it takes up part of the 50 characters Airbnb recommends.
Once you’ve picked a name, register the matching domain, such as tahoepineconecabin.com, and use it for your direct booking website. With Hospitable, you can launch a direct booking website on your own custom domain, so guests who search for your name land right on your booking page.
Keep in mind that Airbnb doesn’t allow links or contact details in listings, so don’t add your URL to the title or description. Let the name do the work.
Although there is no such thing as a perfect title, these validated formulas can help you make your titles eye-catching and captivating. They will inspire more people to click on your listings and book your property.
Listing Title Examples
When you’re starting an Airbnb business, you want to make sure that the name of your listing is good and memorable. And it should also set the tone for the entire experience you’ll be offering with this listing.
We have compiled a shortlist of interesting Airbnb titles. Check them out for inspiration:
Explore Portland on foot from an eclectic retreat
Rooftop deck, walkout patio near dining, shopping
Luxury modern home near Disneyland & Knott's Berry
Minimalist historic penthouse with roof deck
Stylish luxe apartment steps from Broadway Market
Final Thought
Writing a catchy name for your Airbnb listing that includes your key selling points is a great way to draw in guests. Hopefully, our tips and listing title examples can inspire you to be creative and help you write your best Airbnb title. If you do it right and stand out from the competition, you should notice a significant increase in your booking rate.
Need more advice on running a successful Airbnb business? Check out these Airbnb host tips to help you minimize effort and maximize results.
Table of contents
Common questions
How do you come up with a catchy Airbnb name?
Start by identifying your property's unique selling points and the type of guests you want to attract. Consider its location, standout amenities, architectural style, and the experience it offers. Use descriptive words that appeal to your target audience, and combine them into a short, memorable title. Avoid generic phrases and consider creating a distinctive property name that guests can easily search for online.
What makes a good Airbnb listing title?
A good Airbnb listing title is concise, descriptive, and relevant to your target guests. It highlights the property's most appealing features, such as a desirable location, exceptional view, hot tub, or free parking. Put the most important information first, use specific adjectives instead of generic descriptions, and make sure the title accurately reflects what guests can expect.
How long should an Airbnb listing title be?
Airbnb recommends keeping listing titles under 50 characters because longer titles may be truncated in search results. Prioritize essential details, such as the property type, location, and standout amenities. Common abbreviations like BR for bedroom, AC for air conditioning, or DT for downtown can help you communicate more information within the character limit.
Can you use emojis, symbols, or capital letters in Airbnb titles?
Airbnb doesn't allow emojis in listing titles or repeated symbols used for emphasis. Single special characters and separators, such as commas or slashes, are generally acceptable. Avoid writing titles entirely in capital letters, as they can appear unprofessional or misleading. Airbnb recommends capitalizing the first word and proper names, such as neighborhoods or landmarks.
Can a good Airbnb name help increase bookings?
Yes. A memorable, descriptive Airbnb name can help your listing attract attention, encourage clicks, and increase engagement, which Airbnb considers in its search rankings. A distinctive property name can also support direct bookings: guests who search for your rental by name may discover your own booking website. Choosing a unique, searchable name and a matching domain can help your property stand out beyond Airbnb.