Airbnb Analytics Tools You Can Use to Maximize Your Revenue

Whether considering investing in real estate or owning an Airbnb rental, you can’t base your business decisions on intuition, luck, or guesswork. It’s too risky. To achieve maximum profits on your STR property, it is essential to rely on a comprehensive analysis of real-time data and actionable insights from reliable sources.

That means you should take advantage of market intelligence tools that can help you find the best cities for Airbnb investment and assess the profitability of investment properties. Some tools can help Airbnb hosts track their performance and optimize pricing to maximize the revenue from their short-term rentals.

Read on to find out how to use Airbnb analytics and market intelligence tools to gather and analyze accurate data to help you build a successful Airbnb strategy and boost your short-term rental profits.

Airbnb Analytics for Real Estate Investors

Thanks to websites like Airbnb, Vrbo, and Booking.com, many people choose to buy a vacation rental property in an attractive location to rent it short-term and earn passive income. However, while owning a vacation rental can potentially be highly profitable, it’s essential to conduct a thorough analysis before investing.

Then, you’ll be able to find a lucrative property that will pay itself off. But to maximize your profits, you should treat it as a business and provide a perfect experience for your guests. That’s a lot of work, so savvy Airbnb hosts opt for short-term rental software like Hospitable to automate routine tasks and save time.

When starting a STR business, there are several key factors to consider when evaluating a rental property and determining its worth as an investment. So, doing your own Airbnb analysis and estimates can be challenging. Luckily, Airbnb analytics tools like AirDNA, Mashvisor, and Rabbu, among others, obtain data directly from Airbnb and other OTAs, enabling you to make an informed decision.

Key Data is a performance insight and competitive benchmarking platform that tracks short-term vacation rental market trends using industry-based key performance indicators. Key Data helps property managers better understand the short-term rental market so they can operate, grow, and invest with confidence by offering tools to optimize rates, grow revenue, and retain owners while delivering deep portfolio insights and industry-best benchmarking. Their data is sourced directly from their co-op of millions of vacation rental properties worldwide, OTA’s, and hotels to create market and property-level intelligence for property managers, destinations, hoteliers, and investors.

Mashvisor is an AI analytics platform that can help you find lucrative investment properties in high-demand areas and forecast the profitability and performance of any rental property you’re interested in.

• The Heatmap Tool allows you to set filters using such metrics as the listing price, cap rate, cash on cash return, and more to identify areas in the US that meet your criteria.
• The Property Finder allows you to explore potential properties in different locations simultaneously and compare such factors as listing price, occupancy rate, rental income, cap rate, and cash-on-cash return.
• The Rental Property Calculator can help you estimate revenue potential for each property that looks like a good fit for you.

AirDNA can help you discover the best places to invest in a vacation rental worldwide. It can provide valuable insights into your market’s performance to help you better understand how the short-term rental industry is evolving.

This Airbnb analytics platform doesn’t have tools to search for lucrative short-term rental properties. However, AirDNA’s Rentalizer allows you to see how a property would perform as a full-time short-term rental if you enter its address. You’ll see the property’s annual revenue, occupancy rates, and average daily rates.

Airbtics provides worldwide short-term rental and real estate data. Their heatmap feature helps you identify high-demand neighborhoods, and their discovery feature assists you in finding profitable short-term rental markets with high real estate appreciation potential.

Rabbu offers free, useful Airbnb analytics tools for real estate investors who want to discover and analyze STR properties in the US market. They can help you find top short-term rental markets and profitable Airbnb properties.

The Airbnb Calculator enables investors to determine the potential earnings of any address as a short-term rental. You must enter an address and select comparable properties to receive an instant projected revenue estimate. Users can also obtain information about various metrics, including the average daily rate, annual seasonalized revenue, occupancy rate, and RevPAR (revenue per available room).

Airbnb Data offers the opportunity to view short-term rental data for any market in the US. It can help you do market research, find high-performing markets to invest in, and identify ways to make your vacation rental stand out.

Properties for Sale can be used to discover new short-term rental investment opportunities. You can search by ZIP code, city, county, or state to find properties that have gone through Rabbu’s initial underwriting and are paired with STR stats, such as cap rate, cash-on-cash, and gross yield. You can also set your preferences to receive custom underwriting for every property.

Airbnb Analytics for Hosts

Monitoring data such as occupancy rates, guest reviews, and returning guests can help hosts with Airbnb listings maintain a competitive edge on the platform. You can use this data to create memorable guest stays and maximize your revenue.

Airbnb offers several professional hosting tools that you can access in your Host account to track your hosting success. You can use these tools to

• Identify your most successful listing,
• Review the historical, real-time, and potential performance of all your listings across key business metrics,
• Compare your listing to similar listings in your area

You can search, filter, and compare your Airbnb hosting performance over the past 12 years. You can also include data on upcoming bookings and choose which listings to include using each section’s search and filter bar.

If you go to the Insight section in your account settings, you can access performance metrics in the following areas:

Occupancy and rates—there are four sub-sections where you can review data about your listings’ occupancy rate, cancellation rate, length of stay, and nightly rate. Occupancy rate is one of the most critical performance indicators as it can show you how your pricing strategy works. If your occupancy rate is significantly lower than the average in your city, consider lowering your nightly rate.

Conversion—the data in this section provides accurate, real-time information about booking conversion rates, booking lead times, returning guests, listing views, and wishlist additions. Analyzing performance data for conversion can help you optimize your listing to make it more attractive to guests and turn page views into bookings. You can add professional photos that showcase the best features of your listing, incorporate high-end amenities, and adjust your prices accordingly.

Hosting progress—here, you’ll find data that can help you go further in your hosting business. This section shows your current status and what you need to do to meet the criteria for participation in the Superhost program.

Earnings—in this section, you get a full overview of your earnings, breaking them down into metrics such as average nightly revenue, total nightly revenue, and cancellation fees. You can check your income for the year or by month. That might help reveal patterns or seasonality for your short-term rental property.

Quality—data in this section can help you adapt to your guests’ preferences. It aggregates the number of 5-star ratings that you get from guests in their reviews across such categories as location, value, accuracy, amenities, cleanliness, communication, check-in, and overall experience. You can improve your Airbnb rating by accurately describing your property, providing a listing that meets a high standard of cleanliness, and responding quickly to guest messages before and during their stays.

But what if you list your properties on more than one platform? You will need a tool to see the big picture of your performance across channels and compare their efficiency.

How Hospitable Helps Hosts with Analytics and Reporting

Hospitable offers an all-in-one dashboard that allows you to analyze and export financial and operational data for every booking on Airbnb, Vrbo, Booking.com, and your direct booking website. You can:

• Monitor the health of your rentals
• Analyze financial data
• Dive deep with filtering
• Save filtered dashboards for quick access
• Create public views of the dashboards to share with your team without needing them to log in

Learn more about our metrics feature in the help article.

You may also want to check out our guide to learn about Airbnb metrics and KPIs every host should monitor.

Hospitable users on the Mogul plan can easily get actionable insight using Copilot. It’s an AI assistant built into Hospitable that helps you manage your properties and operations more efficiently, providing analysis and guidance.

You can use Copilot to analyze key business metrics, such as occupancy, length of stay, revenue, and guest origins, which will help you make informed decisions to optimize bookings, finances, and marketing. Copilot can also access operational data to provide you with insights into tasks and team coordination. It may give you improvement suggestions based on guest reviews.

Simply ask Copilot a specific question related to your STR business, and it will analyze your query and your account’s business data. Your AI assistant will instantly provide a meaningful answer, saving you time. You can ask follow-up questions to get more detailed information.

Note that the more you interact with your personal AI assistant, the more effectively it will understand your needs and provide relevant answers. And we’re constantly working at expanding its capabilities.

Watch this explainer video to get a better idea of how you can work with a Copilot and check out our help article for more guidance on using this feature.

Final Thought

Airbnb analytics tools can help you obtain the most accurate data, allowing you to objectively evaluate different rental properties. You can use them to identify the best short-term rental markets and search for the most profitable properties within your preferred locations and neighborhoods.

Tracking Airbnb analytics for hosts is critical to managing your vacation rental business. A data-driven approach will help you identify problem areas in your STR strategy and determine how to address them effectively. You can use this data to optimize your listing and ensure you meet your guests’ expectations to the best of your ability. This way, you can increase your chances of ranking higher in search results and get more bookings.