Seth

I’m a former photographer and videographer with a decade of experience working with professional athletes, artists, and NFL and NBA organizations. In 2021, my family and I moved to Florida, where I became Creative Director for a luxury yachting media company.

In 2022, I entered the vacation rental industry by purchasing an STR in Vilano Beach, St. Augustine—a place I’ve loved since childhood. After challenges with third-party management, we transitioned to self-managing, achieving Superhost and Premier Host status. This success led to the launch of In The Sun, LLC, now managing eight properties across Florida with a focus on exceptional guest experiences and owner success.

I’m proud to share this journey with my wife and daughters, Wrenleigh and Rowena, while managing remotely from Tampa with local operational teams.