By The Meet Augie Team
Like so many of your peers, you’ve got an amazing Airbnb Listing, and you can’t seem to land as many bookings as you want. So you’ve started marketing your property, and you aren’t getting the results you need. Did you know that video is the #1 method of attracting and finding new customers? My hunch is “yes, and”… making videos is too hard, time-consuming, or expensive for most hosts.
Well, 87% of consumers state they want more video content from brands they are considering. Not only that, but 95% of viewers are more likely to retain info gathered from video over reading. We can do this all day—93% of businesses say they’ve gained a new customer thanks to a video on social media. I think the case is clear.
Second—WHAT’s stopping you?
This one’s easy—making videos is traditionally time-consuming, difficult, and, if you aren’t doing it yourself, quite expensive. The average 30s TV commercial costs over $8000 to develop, with an average production schedule of 8 or more weeks! Also—the tech is confusing, with pro video tools taking literally hundreds of hours to learn and master.
Good news—that’s all in the past. AI Tools are here to solve your problem!
With the launch of new AI products like ChatGPT, there are literally dozens of new tools for making video production simpler. Some have automated templates, styles, and text effects (for example, www.capsule.video). Others will let you create a “virtual person” to make a pitch or tell your story (we like www.synthesia.com). And yet others can build you a video from a simple prompt (from our startup: www.meetaugie.com).
Regardless of the tool—here are some key tips for your video:
📸 Picture-Perfect Visuals: Show, Don’t Tell! First things first, invest in high-quality photos and videos of your Airbnb. Bright, clear, and well-lit visuals can make a world of difference. Capture the unique features of your space, whether it’s the gorgeous view from your balcony or the cozy feel of your living room. A picture is worth a thousand words, and when it comes to video, even more so! Also—take pictures of your key elements! If you have wraparound views, make sure you have a great photo of the views (and even better—during a well-lit sunny day).
📖 Your Listing Has a Story! Every place has a story to tell, so tell yours! Craft a narrative that highlights what makes your Airbnb special. Maybe it’s the charming local neighborhood, the stylish interior design, or the fantastic amenities you offer. Use your storytelling prowess to evoke emotions and create a genuine connection with your audience. People love a good story, especially one that involves an incredible place to stay!
🏡 Flex Your Amenities and Experiences! Sure, your property’s amazing, but what else do you offer? You need to show off those amenities and experiences guests can enjoy during their stay. Whether it’s a gourmet kitchen, a relaxing spa, or nearby attractions, let your audience know what sets your Airbnb apart. Show off unforgettable experiences awaiting your guests.
🤖 Bonus Tip: get AUTOMATED! 🎉 If even the above seems overwhelming, well, it’s time for a little shameless plug here. Our startup offers VideoMyListing, an AI-powered platform that will import your Airbnb listing and automatically do all the above for you—in about 15 minutes. And I should probably mention—it’s free. And if you don’t like the automated video, it comes with a very easy-to-use editor to make quick changes or tweaks.
So there you have it, a guide to making your Airbnb listing pop on social media. With stunning visuals, compelling storytelling, and a sprinkle of interactivity, your space will capture the hearts of travelers far and wide.
Happy hosting, and here’s to making your Airbnb the talk of the town—and the internet! 🌟🏡✨
Are you looking for a creative way to market your Airbnb and attract more travelers? Create an immersive experience for your potential guests using an Airbnb virtual tour. It can help them get a more realistic picture of what to expect when staying at your vacation rental home.
Typically, Airbnb listings with beautiful photos get more views and appear higher in search results. In this guide, we’ll provide you with tips on how to take pictures for a house listing to make a powerful first impression on your potential guests.