By The Hospitable Team
Listing a vacation rental property on Airbnb and similar websites is essential for every host and property manager. Although some hosts create their direct booking sites, today, top OTA platforms like Airbnb, Vrbo, or Booking.com account for 90% of bookings.
The vacation rental industry is becoming more competitive each day, and it’s not easy to convince guests to stay with you. So how to make your Airbnb stand out among the sea of options available to travelers? If you want to list your property on Airbnb for the first time or would like to optimize your current listings to make more money, check out our tips.
How to Make Your Airbnb Stand Out: 5 Tips
The first step to hosting is creating an Airbnb listing. It will allow your potential guests to find and book the space you want to share. Keep in mind that Airbnb users have become highly discerning in their tastes, so what’s the best way to attract guests?
Create an Accurate Description
It’s important to make your title and description attractive, informative, and detailed. Create an eye-catching and descriptive Airbnb title that highlights your unique selling points, for example, free parking or an ocean view.
Your description should provide a brief overview of your place that travelers can read before they get into the details of the listing. Write about things that make your space special and describe its unique style and inviting atmosphere. Focus on the advantages of your property but remain transparent about its downsides.
And don’t make your listing sound more luxurious than it is. Setting unrealistic expectations and giving false promises is a bad idea that could lead to eventual refunds and negative guest reviews.
Set Competitive Pricing
It’s better to do your research and compare similar properties in your area when setting proper pricing for your short-term rental. To make the most out of your property, you should set your pricing, considering such factors as seasonality, price fluctuations on the market, or events in your area. This will help you optimize your strategy for maximum revenue.
The good idea is to offer a discount to your first guests to encourage initial bookings and get positive reviews to improve your reputation. You may also develop weekly and monthly discounts to encourage longer stays and increase your occupancy rate.
If you list your property on multiple rental listing sites, it’s important to keep your calendars in sync to avoid double-bookings. You can easily do it with Hospitable.com.
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Use Quality Photos
Photos are the first thing travelers pay attention to as they are scrolling through endless options on their phones. If those pictures don’t grab travelers’ eyes, they’re unlikely to choose your property. That’s why you should invest in beautiful images that best showcase your home or apartment if you want to boost the number of your bookings.
Make sure your space is clean and decorate your property to enhance your guest experience. Add small touches like a couple of decorative pillows, artwork, and flowers to create the desired vibe and highlight the elegance and coziness of your rental.
Hire a professional photographer to capture some great shots of your property in a consistent style that can help paint a picture of what staying in your home will feel like. The photos should best show your listing’s layout and highlight key features.
Remember to add a photo of each room and a couple of pictures of nearby landmarks. The more photos, the better. This way, you’ll help your potential guests visualize their stay. Don’t forget to add captions to provide context to your photos.
Create a Great Airbnb Host Profile
Your Airbnb account is a great way for travelers to learn more about you before booking your space. So you should polish your profile. It is critical to fill in all the sections of your Airbnb bio and add a professional photo of yourself.
To help guests learn about you as a host, take some time to write a comprehensive description of yourself. Your goal is to show your unique personality and stand out from other hosts. Describe your style of hosting and add some personal details, for example, your hobbies and interests, countries you’ve been to, favorite music, etc.
You also need to verify your identity to add credibility to your profile. You can do it by adding a photo of your ID, your legal first and last name, and specifying your legal address. Remember that when your profile is robust, it helps other people feel more confident that you’re reliable and authentic.
Improve Your Response Time to Boost Visibility
Airbnb appreciates responsible hosts who pay due attention to their communication with guests. Airbnb measures your response rate and time to evaluate how you communicate with guests.
You should keep your response rate higher than 90% and be as fast as possible to respond if you want to maintain a high position in search results for your listing. Besides, the quicker you respond, the more positive guests will feel about your listing and be satisfied with their visit.
That will encourage guests to give you 5-star reviews. They will serve as a signal to Airbnb that you are a great host who provides a perfect guest experience. Airbnb rewards such hosts and moves their listings to the top of search results.
You can easily improve your response time and ensure personalized communication if you use Hospitable.com to help you with messaging. Our software will help automate conversations with guests and assign tasks to your team members automatically.
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We hope that our tips on how to make your Airbnb stand out will help you create an Airbnb listing that looks most appealing and will allow you to be ahead of the competition. If you want to boost your chances of success, you will need to have a great Airbnb listing.
Remember to create a complete listing with nice-looking photos and comprehensive information about you as a host. It’s essential to attracting more bookings. You should also continuously enhance your ranking on the platform and go the extra mile to provide an excellent guest experience to make travelers happy.
Airbnb Names: How to Create Titles That Attract More Bookings
Looking to start Airbnb and can’t decide how to create a suitable name for it? Coming up with a catchy Airbnb title is one of the essential aspects of optimizing your listing. In this article, you’ll find useful tips on how to create attention-grabbing Airbnb titles along with some Airbnb names ideas for inspiration.
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Airbnb SEO: 9 Rank Boosting Tips (that Airbnb doesn’t want you to know)
The number of bookings you get on Airbnb has a direct correlation to your visibility within Airbnb’s search results. The higher you rank, the more bookings you’ll get.
Want some actionable tips on boosting your Airbnb rankings? Look no further!