In this episode of the Hospitable Hosts podcast, we are joined by Jodi Bourne. Jodi is a vacation rental business and marketing coach, educator, and website designer, with a rich background in business management, brand messaging, digital marketing, and customer service across various industries, focusing on tourism and vacation rentals since 2014.
Jodi's passion for tourism and hospitality shines through in her work and everything she does. She is dedicated to helping savvy vacation rental hosts build a more professional business, create a memorable, guest-first experience, and leverage destination and relationship marketing for long-term success.
You can find Jodi online at https://jodibourne.com/ and on Instagram or Facebook at @heyjodibourne.
Timestamps:
0:00 - Introduction
1:41 - Social media for direct bookings
2:31 - Advantages of social media
3:48 - Establishing your tone of voice with AI
5:34 - Defining your perfect guest avatar
7:35 - Social media content to promote vacation rentals
9:10 - User-generated content for vacation rentals
10:50 - Content creators for short-term rental social media
13:48 - Tracking your marketing results
15:47 - Social media advertising for vacation rentals
17:30 - Social media posting frequency for vacation rentals
20:28 - Coaching programs and courses
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Find out more about Hospitable and get a 14-day free trial at https://hospitable.com/
Short-term and mid-term rental hosts use Hospitable to answer 90% of guest messages with AI-powered automated messaging, to automate their team notifications so they never miss a clean, and to avoid double bookings with a synchronized calendar across booking channels.
Hospitable allows hosts to build their own direct booking website with guest vetting, $5M damage protection, and payment processing built-in.
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