Bali Rental Market: Airbnb Statistics and Trends

Due to the impact of the COVID-19 pandemic, the Bali rental market has faced unprecedented challenges since the island is heavily reliant on tourism. But in recent years, Bali's short-term rental market has witnessed significant growth, driven by the global recovery in travel.

Bali Rental Market: Key Short-Term Rental Statistics

Known as the Land of the Gods, Bali, Indonesia, is one of Southeast Asia's most popular resort islands. With breathtaking waterfalls, white sandy beaches, and lush terraced rice fields, Bali appeals through its sheer natural beauty. The island is also famous for surfers' paradise and has a reputation as a renowned tourist hotspot.

According to the data released by the Bali Central Bureau of Statistics (BPS), in 2023, Bali welcomed 5,273,258 international visitors, which is a remarkable growth of 144.61% compared to 2022. Since many travelers prefer to stay at accommodations that offer unique experiences, the demand for short-term rentals in Bali is high, particularly in popular areas like Kuta, Seminyak, Legian, Canggu, and Ubud.

So, if you want to own a holiday home that pays for itself, Bali is a good place for real estate investment. Although operating a short-term rental property involves many responsibilities, you can manage it hassle-free if you automate your daily tasks using vacation rental software like Hospitable.

The latest data from Airbtics reveal that, from July 2023 to May 2024, there have been 33,010 active Airbnb listings in Bali available for bookings for more than 90 days. Compared to the previous year, the number of Airbnb listings has increased by 24.62%, and a 2-year supply change is 162.34 %.

Interestingly, only 24.62% of active Airbnb listings this year are the same vacation rental properties active on the platform last year. Many listings have become inactive, and even more new ones have entered the Bali short-term rental market.

The statistics data also show that individual hosts and small hosts dominate the Airbnb rental market in Bali. 75.47% of Airbnb hosts in Bali manage 1-5 listings, 20.15 % of hosts list 6-20 vacation rental properties and only 4.39 % of hosts have 20+ listings.

The average occupancy rate for short-term rental properties in Bali is 66% throughout the year, and the average daily rate (ADR) is $93. The annual revenue of a typical host in Bali is $22,712, although hosts who manage luxury villas equipped with private pools and modern amenities in prime locations can earn much higher incomes.  

Bali Short-Term Rental Market Performance in 2022-2024

To get a better understanding of the market dynamics, let's take a look at the key Airbnb metrics. They show how the Bali short-term rental market performed in 2022, 2023, and the first five months of 2024.

Average occupancy rate

The Bali short-term rental market experiences fluctuations influenced by seasonality although its impact is much lower than in other markets because the island has a tropical climate, so it is warm and humid throughout the year.

The high season in Bali is from July to August and from December to January. During this time, the island is bustling with tourists, so the occupancy rates are the highest, and the prices of accommodations are at their peak. The low season in Bali is from February to June and from September to November.

The average occupancy rate in Bali in 2024 was lower than in 2023 but still higher than in 2022. In July and August 2023, Bali saw the highest occupancy rate of 89%. Comparing 2024 to 2023 and 2022, we see a de-growth of 2.94 % over two years.

Average daily rate (ADR)

In 2023 and 2024, average daily rates in Bali were higher than in 2022. Yet in January and May 2024, the daily rates were lower ($96 and $93) compared to January and May 2023 ($98 and $99). Bali saw the highest daily rate in June and August 2023 ($103 and $100). ADRs in Bali have generally increased by 17.72 % over two years. 

Revenue

The 2023 monthly revenue was higher each month than the monthly revenue STR hosts in Bali had in 2022, except in October, November, and December 2023, when the revenue was lower. From January to May 2024, hosts earned less each month than during the same month in 2023.

But in general, the Bali short-stay rental market saw an increase of 12.37 % in annual revenue over two years. The highest monthly revenue for an Airbnb property reached $2,889 in July 2023.

Final Thought

Statistics data show that Bali remains a strong market for short-term rentals, driven by the island's popularity among international and domestic tourists. As the demand for holiday rentals continues to increase, Bali's rental market continues to represent a highly compelling investment opportunity.  

Due to low seasonality, average occupancy in most popular areas always remains high, promising a steady flow of rental income throughout the year and premium pricing in peak seasons.