Airbnb Names: How to Create Titles That Attract More Bookings

Airbnb names

By The Hospitable Team

Looking to start Airbnb and can’t decide how to create a suitable name for it? Coming up with a catchy Airbnb title is one of the essential aspects of optimizing your listing. Travelers are scrolling through hundreds of listings looking for their next stay. So how do you stand out?

The title is the first thing guests see, so it should be memorable and clearly identify what you offer. Remember that better titles rank higher in the Airbnb search results and are more likely to catch the attention of potential guests.

Having a good listing photo and the title is one of the best ways to increase Airbnb bookings. In this article, you’ll find useful tips on how to create attention-grabbing Airbnb titles along with some Airbnb names ideas for inspiration.

You may also want to check out our guide on how to furnish your Airbnb rental property.

How to Create Catchy Names for Airbnb

Airbnb investment is a great way to make money with rental property, either through long-term stays or one-time bookings. But first, you need to create an attractive name for your listing that will grab the attention of travelers.

It can be rather challenging because hosts are limited to 50 characters in their listing title. To help you develop catchy names for Airbnb listings, we recommend you follow these best practices.

Write an Airbnb title that is audience-specific. For example, if you want to attract business travelers, use such words as ‘modern,’ ‘convenient,’ or ‘bright’ when describing your property. And if you want to attract couples looking for a romantic trip, you should create an Airbnb title that contains words that promote love and romance.

Keep your potential guests’ expectations and needs in mind as you brainstorm titles for listings on all your channels. That will help you grab the instant attention of potential guests and get more reservations.

And with short-term rental management software like that offers instant calendar synchronization across platforms, you’ll be able to say no to double-booking.

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Use all 50 characters to highlight several features and give guests more reasons to browse your listing. It’s not easy to keep your title short, so you should include symbols and abbreviations to save characters and make your title more informative.

Here are some common Airbnb abbreviations:

  • Downtown—DT
  • With—w/
  • Apartment—APT
  • Air conditioning—AC
  • Bathroom—BA
  • Bedroom—BR

Some Airbnb hosts use emoji and symbols in their titles to convey information and make them sweet and eye-catching. You can also use them for visual interest; just don’t overdo it. And make sure to view your listing on mobile and desktop to verify that the symbols are showing up correctly.

Don’t use all capital letters because such titles look unprofessional and may create an impression they are a potential scam. So instead of attracting more attention, all-caps titles are more likely to deter travelers from booking your rental.

Choose your words wisely. Avoid using generic words like ‘great,’ ‘nice,’ or ‘good’ because they can be used to describe practically any property. Instead, think about unique, illustrative words to describe your rental, for example:

  • Rustic
  • Spacious
  • Retro
  • Chic
  • Contemporary
  • Insta-worthy
  • Elegant
  • Secluded
  • Historic
  • Sunny
  • Quiet
  • Oasis
  • Resort
  • Hidden gem

Highlight special features that set your Airbnb apart from the rest. For example, mention specific amenities that make your space especially desirable or unique, such as free WiFi, Netflix, free parking for guests, a swimming pool, hot tub, balcony, etc.

If you offer discounts or promotions, you should mention these special offers in the title too. Remember that people are always looking for good deals.

Mention a nearby landmark to state the location of your home or apartment—tourist attractions, beaches, lakes, historic district, etc. For example, you can mention a popular tourist attraction within walking distance to make your Airbnb listing stand out.

Stick to Proven Formulas for the Best Airbnb Titles

Now that you have a better idea of creating Airbnb titles that appeal to travelers, you may want to take a look at these proven formulas for writing catchy titles.

Formula 1: [Adjective] [Property Type] Near [Landmark]—Luxury 1 BR Near Golden Gate Bridge — 5 Min Walk

Formula 2: [Adjective] [Property Type] w/ [Features/Amenities]—Executive Apartment w/ Free Parking & WiFi

Formula 3: [Adjective] [Property Type] Perfect for [Experience]—Luxury Beach House Perfect for Romantic Getaway

Formula 4: Enjoy [Selling Point] at [Adjective] [Property Type] in/at/nr [Location/Landmark]—Enjoy Sunsets at Fully Equipped 2BR Condo at the Beach

Although there is no such thing as a perfect title, these validated formulas can help you make your titles eye-catchy and captivating. They will inspire more people to click on your listings and book your property.

If you manage several properties on multiple platforms, consider using short-term rental management software like to automate your daily operations. The investment will pay off with hundreds of hours saved, higher revenue and better experience for your guests. Moreover, you’ll be able to focus on the creative aspects of your vacation rental business.

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Listing Title Examples

When you’re starting an Airbnb business, you want to make sure that the name of your listing is good and memorable. And it should also set the tone for the entire experience you’ll be offering with this listing.

We have compiled a shortlist of interesting Airbnb titles. Check them out for inspiration:

  • Explore Portland on Foot from an Eclectic Retreat
  • ✓Rooftop Deck✓Walkout Patio to Dining and Shopping
  • Luxury Modern Home near Disneyland & Knotts Berry
  • A Modern & Homely CBD Suite with a Pool & Gym
  • Minimalist Historic Penthouse with Roof Deck
  • Stylish Luxe Apartment Steps from Broadway Market

How to Name Your Airbnb

You may also try to market your vacation rental independently. Then you should have a brand name for your Airbnb, which can help your listing stand out in travelers’ minds. Then your satisfied guests can easily recommend your property to family and friends.

Guests look through dozens or even hundreds of Airbnb listings and listings on other OTA websites. They may have a better chance of remembering yours if it has a unique, branded name. And if your vacation rental property has a unique name and people Google it, it will be the first search result.

So how to name your Airbnb? Here are some tips:

  • Your brand name should be easy to pronounce and spell.
  • Choose a name that tells your story and reflects what makes you different.
  • Don’t pick a name that only works for just one demographic.
  • Don’t use abbreviations and generic names.

Final Thought

Writing a catchy name for your Airbnb listing that includes your key selling points is a great way to draw in guests. Hopefully, our tips and listing title examples can inspire you to be creative and help you write your best Airbnb title. If you do it right and stand out from the competition, you should notice a significant increase in your booking rate.

Need more advice on running a successful Airbnb business? Check out these Airbnb host tips that can help you minimize your effort and maximize the results. 

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How to Make Your Airbnb Stand Out

The vacation rental industry is becoming more competitive each day, and it’s not easy to convince guests to stay with you. So how to make your Airbnb stand out among the sea of options available to travelers? Read this article for hands-on tips.

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Airbnb Descriptions 101, Including Examples

It’s up to you to write an attention-grabbing description that will convince travelers to click the Book Now Button. Need help getting started? Here are our top tips on how to write Airbnb descriptions and get travelers excited about staying in your space.

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